The KIDS logo
We set
Rule #1
We set
Rule #2
We set
Rule #3
We set
Rule #4
We set
Rule #5
We set
Rule #6
We set
Rule #7
Step out
of Line
You gain more ground that way
Tools do Humans create
Master your tools, so you can show them what to do
Stay Cleverly naive
You learn more with an open mind
Question
more
Always ask ‘why, but don’t stop there.
‘How do I...’ can guide you from question to change.
‘What if...’ can open up possibilities for more.
Hard Work
is for the lazy
Smart kids strive for small efforts, big rewards
Be Obsessed with good work
Everyone tries, the better ones tries again.
Fuck Expectations
That's just the passing mark.
Everyone's
To-Do List
. casting for latest marvel movie, the eggman. casting for latest marvel movie, the eggman
. meet our furry writer. meet our furry writer
. taste better when frame. taste better when frame
. we love our job, sorta. we love our job, sorta
. reflecting with the team. reflecting with the team
. wa, need so serious not. wa, need so serious not
. only way is up. only way is up
. it's not a filter, they are seniors. it's not a filter, they are seniors
Consumer Journey Mapping
Media Consumption Insights
Behaviour Studies
256
12
6

This is what we do

We are redefining how Brands engage with Humans in tomorrow’s world

With deep digital knowledge, an intimate understanding of humanity – and a healthy dose of kidding around.

An obsessive drive to make Moments matter for Brands

Curiosity

Creativity

Craft

‘Chutzpah’

And we’ve done it for these Brands, and more

Follow Us
New Bahru
OCBC
Sentosa
Sony
Tiktok
Uniqlo
Uniqlo
Tiktok
Sony
Sentosa
OCBC
New Bahru

The (somewhat) young and (sometimes) dangerous people that make us The Kids

CK Tham

Head of Business

Koon

Head of Creative

Roy Lin

Executive Producer

Lijing

Creative Group Head

Aaron

Senior Copywriter

Hershey

Art Director

Alvin

Director of Photography

Randey

Junior Video Editor